User Experience Design
Bloom
Concept App - November 2021 - January 2022
The Bloom Coffee is an exploratory app concept that strives to make brewing your perfect coffee at home, a simpler, more enjoyable process while allowing users to explore and learn about different drink types, coffee machines, and even purchase coffee from small businesses in the marketplace.
Bloom - App Concept
Brew, learn, shop and enjoy - all in on place! Click here to view the prototype. This concept aims to improve the home brewing experience with instructions, a section to learn about different drinks (how to’s), and a shop so users can further enhance their home brewing techniques with coffee machines, and beans.
Role
Ideas, research, sketches, designs, prototyping, testing, and iterations all done from scratch.
Context and Challenge
Our users are at-home coffee drinkers who care about craft and quality of their beverages. Since the beginning of the pandemic, the number of at-home coffee drinkers and the number of cups consumed at home has increased drastically. This leaves an opportunity to help improve home brewer’s experience through equipment, coffee beans, and methods of brewing. Helping to bring different drink preparations to the masses in an easily digestible format.
Goal
Help users learn about coffee types, brewing methods and different devices so that they can easily make professional quality coffees at home.
How might we: simplify the brewing process to help users get the most out of their home coffee
Initial sketches of key screens and features
Coffee Statistics
1 April 2021 | NEW YORK – COVID-19 drove record coffee consumption at home, with 85% of coffee drinkers having at least one cup at home (up 8% since January 2020) and average daily consumption steady at nearly 2 cups per capita. - National Coffee Association
23% of coffee drinkers bought a new coffee machine of some kind during the year.
Americans consume over 400 million cups of coffee per day
“The COVID-19 pandemic has kept many people at home for the better part of a year, and the latest ‘Atlas of American Coffee’ shows they took their coffees with them. In fact, we’ve seen Americans embracing their new coffee routines, experimenting with new coffees, and even trying to replicate their favorite beverages at home.”
Solution
Addressing pain points of the home coffee drinkers through research, the most common pain points were incorrect brewing, feelings of different methods being too tedious, and wanting a more crafted drink but not knowing how to make it, resulting in poor quality and a poor experience.
I focused on a modern, simplified design to help reduce visually overloading users, and providing a step by step method for some of the most common brewing techniques.
Key Takeaways
Balancing different tasks and areas of the project
Prioritizing what is most important to the project
Getting feedback often is helpful
Handling all the work from research to design is a lot but can be rewarding
Use resources to your advantage (icon libraries, team members)
NHL app Redesign Concept
February 2022
Role
Ideas, research, mock-ups, designs, prototyping, and testing, and all done from scratch.
Context and Challenge
This redesign is a concept exploration idea intended to bring a more modern look and feel to the NHL app while integrating further with streaming services, local cable offerings and even betting information (in states currently available) to allow users the ability to use this as a one-stop shop of all of their hockey needs.
This prevents users from needing to use multiple different apps to check schedules, tune into a game (via ESPN+, Hulu, TNT, or local cable), check current betting odds, and more. Integrating these features into the NHL app will help keep the user engaged within one space.
NHL App Redesign Concept
Here is my concept for the NHL app. Click here to view the prototype. An enhanced visual experience, with a focus on live streaming.
Statistics
4 million users subscribe to the Hulu Live TV bundle. - link to article
The Walt Disney Company announced that its sports streaming service ESPN+ had around 22.8 million U.S. subscribers at the end of its third fiscal quarter of 2022. The service accumulated a good number of subscribers since Disney's first fiscal quarter of 2019, growing its subscriber base from 1.4 million to approximately 22.8 million since then. - link to article
Solution
A well-known pain point for hockey fans and viewers is difficulty finding and watching games as many are aired on different networks. Focusing on a solution that would integrate the connection of streaming and cable apps to help increase overall viewership and app adoption with features like up-to-date betting odds.
In turn, this leads to better exposure for the NHL bringing on better TV/streaming and advertising deals in the future, while addressing one of the main pain points with fans and giving them a better viewing experience.
Key Takeaways
A full redesign of an existing product can be a delicate balance of keeping what working well and bigger innovations
Use space wisely, especially when there is a lot of data on small screens (standings and statistics)
Even if updates are mainly visual, this can still be a challenge to redesign, but rewarding when goals are accomplished